East Lohman Development Plan

SITES led a multidisciplinary planning and urban design team to prepare a master plan for the 150-acre East Lohman Site, a key growth area on the east side of Las Cruces. Guided by a detailed market study, the plan envisions a pedestrian-oriented, environmentally sensitive mixed-use community with neighborhood centers that complement surrounding land uses. It also includes strategies and actionable steps for the City to support high-quality development aligned with the plan’s vision.

The planning process was highly collaborative, involving city staff, elected officials, business and institutional representatives, property owners, and community members. Public engagement played a central role throughout. The City first identified key stakeholders who participated in focus groups, followed by design workshops, public meetings, and public hearings attended by residents and project partners. Their feedback shaped three alternative development scenarios, each with its own programmatic emphasis and urban structure.

Each scenario explored creative pedestrian-oriented and urban design concepts. The final master plan blends the strongest and most widely supported ideas from these alternatives, resulting in a cohesive vision that earned enthusiastic approval from both elected officials and residents.